About Us

My Skin Feels Clean Foaming Face Wash in a hand against a sunset

We believe in feelings

Born by the beach in sunny Brighton, we’ve spent hours watching the waves go by. It’s this constant connection with Mother Nature and the importance of protecting her resources that inspired our planet-friendly skincare.

Driven by our founder’s 15 year journey in the beauty industry and her constant frustration with how little is really being done to protect the planet. She figured the only way to make a change is to prove it can be done and so she got to work to create the most sustainable skincare brand possible.

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My Skin Feels oranges and orange peel on a cream background

How we roll...

Our products are designed to make you feel good and bring a little joy to your day.

Over 99% natural, vegan and made with organic ingredients rescued from the food and drinks industry that would otherwise go to waste, they help the planet to feel good too.

We hero healthy skin and we’re proudly pro-ageing. We’re all about less products with bigger, better results for both your mind and body. 

We use a mix of recyclable, conscious packaging, and for every product purchased a % goes to help fight food waste in our community.

Life's all about feeling good in your skin and we’re here to help you do just that.

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My Skin Feels Founder Danielle Clementina Close

Our Founder

Danielle has spent 15 years in the beauty and wellness industries, including being a part of the founding Charlotte Tilbury Beauty team. Passionate about skincare as self-care, she founded My Skin Feels in 2023 to prove that you can make products that feel good, do good and have the planet at heart.

When she’s not talking skin, Danielle is a 5th-generation Professional Psychic Medium, delivering grounded readings to clients around the world - and letting her intuition lead the way in business too.

We're making waves

We were created out of a passion for doing things a little differently.

We believe skincare should make you feel good without a cost to the planet, here our founder Danielle shares our story that's been 15 years in the making.

Our skincare products

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