Today we got to see real girl power in action! We’re chuffed to be featured alongside 100 amazing female founders taking over the flagship Whole Foods London store for International Women’s Month. 🥳
A campaign created by the amazing team at Buy Women Built, an incredible network for female founders here in the UK, to show the true power of what can happen when you believe yourself, take the risk and come together as a empowered collective to create a brand, change an industry and follow your dreams.
If you’re in London and popping by High Street Kensington, please pay Whole Foods a visit and stock up on your favourite brands - I bet you didn’t realise most of them are female founded.
This is not a campaign that features celebs. Not one that shows off random influencers and especially not one designed by an algorithm.
Instead it’s…
A founder who started experimenting in her kitchen now supplies national retailers. A woman who walked away from security to build something she believed the market was missing. A challenger brand that began as a side project and is now reshaping a category.
Real builders.
Real businesses. Real Women. In the spotlight where they belong.
And boy are we proud to be a part of that!
Check out our sustainable skincare alongs all of the amazing female founded businesses from food to wellness, skincare to home goods in the windows of Whole Foods all of this month.
